You are loosing thousand of traffic if you are not on the first page of Google. Research has proved that 95% of web traffic goes to the first page of Google. Its a pity if your webpages are not ranking on the first page of Google because you are definitely in the dead zone.

As I titled this post as SEO for beginners, this post is for people that are new to SEO and are looking for basic and primary knowledge about SEO

According to Searchengineland. SEO is defined as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

There are millions of queries performed daily and then if you have a website or a blog, product or service you are selling then you are actually covering very little percentage of the queries. Not all searches will be relevant to what you offer, so you cant definitely appear at the top when everyone searches.

I will tell you about some of the key factor that will make your webpages rank higher when people perform searches that are related to what you offer.

 After reading this post you will have a great idea of what you can do to make your website appear higher in organic search result and if you put them into practice you will definitely rank higher.

How can you get to the top?

Relevancy:

As I said earlier, your website have to be relevant to the query performed before you can even appear at all in the search result even if it will be on the 100th page. For example when I type "shoes" into the search box

search results for shoes

As you can see all the pages that appeared are relevant to my search query, and all the pages have the keyword 'shoe' either in their url or in the page title or in the post.

2. Keyword:

 This is actually the most important part of SEO, even when you are going for the paid ads keywords are important else you are going to loose out.


 According to Techopedia keyword is defined as a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.

Picking a particular keyword means you are ready to compete with other website using that particular keyword. Before choosing a keyword you have have to perform keyword research. Keyword research means getting search term used when people are searching for a particular query. When doing keyword searcher you have to be smart.

Types of Keyword

I will talk briefly about the three main type of keywords.


1.Generic keyword (one word phrase)


     These keywords are unspecific terms that people search for like shoes, bags ,cameras, laptops. As a beginner you should not use this type of keyword as you may never rank for them as they are very competitive.

 Apart for this keywords being competitive, the conversion for this type of keyword are always low, for example if you are selling shoes , you cannot have all the types of shoe.

 Let assume you have men shoes black ,blue and brown color and an individual search for shoes and he really want to buy a shoe online but he wants a red shoe. He just type in shoe into the search box and clicks on your website which you have just blue,black and brown shoes, he is definitely not going to buy from you since you don't have what he wants and then he is going to go away from your site.

2.Body keyword

These are more specific type of keywords, always two to three word phrase and intention of searchers using this keywords are clearer. Example of this keywords are: red leather bag ,dell laptop.

3. Long Tail Keyword

These type of keyword are the very specific one for example 'addidas originals women's superstar w casual sneaker. People that use this ind of search phrases are tend  to be looking for what they are actually going to buy
'

On page Optimization

Off Page optimization

Google see links to your website as a vote of confidence and recommendation from other websites.

NOTE: Get links from webpages relevant to your own webpage.

 For example if you have a webpage that talk about smartphones and then you go ahead to gather links from webpages talking about automobiles, search engine will attach less relevancy to your webpage compared to one that get links from similar webpages .

Conclusion

This post is titled SEO for beginners as it is just to give primary understanding of what SEO means.
 I talked about every important aspect of SEO which include keyword, relevancy, internal link building,  on page optimization and off page optimization which is a way of getting external links to your website.
If all this measures are taking into consideration, your website will surely rank higher.